Being an entrepreneur and having a business is not just about controlling your own career or creating your own financial destiny; it’s also about serving others – your customers. Running a company is about helping others solve a problem by providing a solution that was not easily available to them before. But how do you know if your product is the right solution for your customers? Just as important, how do you find the right customers who are willing to pay for your product? Finding your right target audience is crucial and here are some pointers on how to find your ideal, paying customer.

Nichelle McCallMarch 20, 2015 Comments

5 Reasons Why the 1% Is the Worst for Entrepreneurs and Investors

I recently went to Black Tech Week in Miami and heard some great speakers that have been pioneers in the tech and investment space. During the conference an investor shared how out of all the venture capital-backed companies in the country, only 1% have African-American founders and only 8% have a woman founder (CB Insights). Wait, African-Americans make up over 13 % of the population and women make up over 50%. So why are we only in the single-digits for receiving venture capital? I think the reasons lie with both the companies and investors.

Nichelle McCallMarch 6, 2015Investors, Diversity Comments

How to Raise $1/2 Million For Your Tech Startup When You’re Not a Techie

As CEO and Founder of BOLD Guidance, this is not the first company I have started, but it is my first software company. I always knew I wanted to make a big impact on helping students go to college. I quickly in my previous company that I couldn't scale myself, but I could scale technology. But how do create a web and mobile app as a non-technical founder? Learn some quick tips on what worked and lessons learned from my journey on how I raised my first $1/2 Million for my tech startup as a non techie.

Nichelle McCallFebruary 19, 2015Comment

Five Lessons Women Entrepreneurs Can Learn From Scandal

Many people are a fan of TGIT (Thank Goodness It’s Thursday) and love to watch #Scandal. There’s nothing like watching a powerful woman save some of the most powerful politicians from a big mess that they most likely created. There is also a lot we can learn from Olivia Pope and her Gladiators to help our own businesses. Managing a company is full of new challenges and opportunities and Olivia Pope and Associates navigate it well, which is why there are five lessons women entrepreneurs can learn from Scandal.

Nichelle McCallFebruary 5, 2015Women, Entrepreneur, SupportComment

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