Early Bird Enrollment until April 6th at 11:59pm ET. Prices will go up after this date!
Without paying customers, your business is just an idea. And the longer you struggle to find those customers, the more expensive your idea becomes.
Some marketers will tell you that just getting people onto your website or into your store is half the sales battle. But what many of them don’t say is that just bringing in traffic isn’t enough. You have to bring in the right traffic. People who actually want your product or service and are willing to pay for it.
Sure, more traffic means that more people know about you, but if nobody buys anything, your idea will never become a successful business.
So why spend any more time and effort marketing to the wrong customers?
Instead, let me help you find your ideal customers, the ones who are dying to use your product or service and can’t wait to hand you money for the privilege.
Map out your strategy on who your customers are, how you will reach them, and the value you will bring to their lives. Also sketch out the necessary resources, partners, and money needed to build your business.
Learn more about your competition. What can their customers expect from them? What sets you and your products or services apart from anyone else’s? How can you leverage that to set up your business for success?
Get into the mind of your ideal customers and find out what drives them. What are their dreams, desires, and problems? What are the financial, emotional, and rational reasons for buying your product?
Engage your customers now that you know who they are and what you can offer them. Learn to write 2-4 messages that speak directly to your ideal customer. Learn how to create inexpensive online pages to test messaging, marketing, and product demand.