What’s a business without paying customers? Just an idea. Are you ready to turn your idea into a successful business? Are you ready to end the struggle to make sales?

If you answered yes – then this is for you!

So how do you make money when you are not selling anything yet? How do you increase your sales for the product you already have? I've figured out how to identify the right customers for my business BEFORE I spend a lot of money.

The validation of my customers is a BIG part of my business success. It generates revenue for me and even helped me raise $500,000!


The secret is to create a customer validation plan on a small scale built on your businesses’ unique strengths, your audience’s core desires and the cost of your product/service (and not 100% reliant on a few customers’ Yeses).

That way you have proof of customers’ willingness to buy from you BEFORE spending a ton of money.


To help you put this plan in action join me this week for my live, FREE webinar...


"Its' Not About You: How to Find Your Ideal Paying Customer



Stick with me and I’ll walk you through how to create your plan, step-by-step.

Here's what we'll cover in my action-packed training:


How to Identify Your Ideal Customer

How to Figure Out What Customers Are Willing to Spend

How to Test and Measure What Products Will Sell (without spending a lot of money)

Learn Common Mistakes Business Owners Make and How to Avoid Them


You will also have access to the replay if you cannot make it live.

This special training is for YOU if you want to finally find the right customers that will produce REAL RESULTS for your business.


Register for this webinar today, but hurry. Space is limited!


Nichelle has a kindred spirit that gravitates towards other passionate and professional individuals that are striving to build their ideas. She possess a distinct ability to understand the overall vision of an idea, suggest opportunities within the course of actions, and provide practical step-by-step recommendations on how to execute those plans.
— Char Graham, Touch Cleveland
Nichelle told me to “Focus on being able to provide customers peace after working with you.” That is what I did. My client base jumped from 170 to 250 and counting. I would recommend her to any entrepreneur for wisdom strategies. I know that this is her calling.
— Marcus Castille, Momentum Financial Group
Knowing that my coach journeyed the same path that I am on was critical. After working with Nichelle, we discovered a need to pivot from the original idea to a more immediate need in the market space. I definitely recommend Nichelle as a coach. I believe that without her guidance I would make some very costly and unnecessary mistakes.
— Aisha DaCosta, I Am O'Kah

About Nichelle:

Nichelle is a Startup Strategist and Tech Entrepreneur. Since 2007, she has provided startup advice to thousands of entrepreneurs and startup business owners. Many have gone on to raise millions in early-stage funding. She has been both a funder and a business owner (four-time startup founder), so is uniquely positioned to empathize and understand what entrepreneurs need at the start of their journey. As a tech entrepreneur, Nichelle went from an idea to raising $500,000 in 14 months for her own software company, BOLD Guidance. 

Nichelle has garnered significant national recognition in INC Magazine, FORTUNE, ESSENCE, Crain’s, Huffington Post, The White House, Black Enterprise, SXSW (South by Southwest), and most recently GLAMOUR. She has been recognized as a Black Woman Tech Founder to Watch, Young Woman Entrepreneur of the Year, and one of Forty Under 40 professionals. 

Nichelle travels the world speaking on topics related to entrepreneurship, raising investment, branding, and overcoming adversity. She serves as a board member or adviser to various women organizations and startup accelerators.


Stop trying to figure it out on your own and learn from someone who has done it!