Creating a Company on Your Own Terms - Miss Jessie’s Book Review

Creating a Company on Your Own Terms - Miss Jessie’s Book Review

Miko and Titi Branch, founders of Miss Jessie’s, revolutionized the hair care industry by catering to an overlooked group of women – women with curly hair. Their book, Miss Jessie's: Creating a Successful Business from Scratch - Naturally, shares Miko and her sister’s journey in developing the concept of Miss Jessie’s to launching their products across major retailers around the country.  Of course as a fellow business owner, I was interested in the lessons I could learn around starting and growing a company (although many of the lessons are applicable in life, period). Here are some of the key themes I pulled from the book about creating a company on your own terms.

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How to Find Your Ideal Customers

How to Find Your Ideal Customers

Being an entrepreneur and having a business is not just about controlling your own career or creating your own financial destiny; it’s also about serving others – your customers. Running a company is about helping others solve a problem by providing a solution that was not easily available to them before. But how do you know if your product is the right solution for your customers? Just as important, how do you find the right customers who are willing to pay for your product? Finding your right target audience is crucial and here are some pointers on how to find your ideal, paying customer.

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5 Reasons Why the 1% Is the Worst for Entrepreneurs and Investors

5 Reasons Why the 1% Is the Worst for Entrepreneurs and Investors

I recently went to Black Tech Week in Miami and heard some great speakers that have been pioneers in the tech and investment space. During the conference an investor shared how out of all the venture capital-backed companies in the country, only 1% have African-American founders and only 8% have a woman founder (CB Insights). Wait, African-Americans make up over 13 % of the population and women make up over 50%. So why are we only in the single-digits for receiving venture capital? I think the reasons lie with both the companies and investors.

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